V\) c ^\4 \cxA c (^tioAvscv') t 
w 

EDUCATION: 

THE ONLY PERMANENT 
SOLUTION OF THE 
ALCOHOL PROBLEM 


A REPORT OF EDUCATIONAL WORK IN THE 
MOVEMENT AGAINST BEVERAGE ALCOHOL 
IN THE UNITED STATES OF AMERICA AS 
CONDUCTED THROUGH THE WORLD LEAGUE 
AGAINST ALCOHOLISM AND THE DEPART¬ 
MENT OF EDUCATION OF THE ANTI-SALOON 
LEAGUE OF AMERICA DURING THE 
YEARS 1928 AND 1929 


PRESENTED BY 

ERNEST H. CHERRINGTON 

General Secretary of the World League Against Alcoholism 
and Director of the Department of Education of the 
Anti-Saloon League of America 


THE AMERICAN ISSUE PRESS, WESTERVILLE, OHIO, U. S.A. 







o-z. 




EDUCATION-THE ONLY PERMANENT SOLUTION 
OF THE ALCOHOL PROBLEM 

A REPORT OF EDUCATIONAL WORK IN THE MOVE¬ 
MENT AGAINST BEVERAGE ALCOHOL IN THE UNITED 
STATES OF AMERICA AS CONDUCTED THROUGH THE 
WORLD LEAGUE AGAINST ALCOHOLISM AND THE 
DEPARTMENT OF EDUCATION OF THE ANTI-SALOON 
LEAGUE OF AMERICA, DURING THE YEARS 1928-1929 

Presented by ERNEST H. CHERRINGTON, 

General Secretary of the World League Against Alcoholism, 
and Director of the Department of Education of the 
Anti-Saloon League of America. 

The Task 

DUCATION against alcoholism presents the greatest challenge to 
the socially-minded builders of an alcohol-free America which has 
been faced by those constructive forces in the hundred years of 
organized activity against beverage alcohol. 

Abraham Lincoln could not have phrased a better slogan 
for those forces who wish prohibition to succeed, and who ear¬ 
nestly desire the extermination of the anti-social liquor habit and traffic than he did 
express when he uttered those prophetic words: “With public sentiment nothing 
can fail. Without it nothing can succeed. Consequently he who molds public sen¬ 
timent goes deeper than he who enacts statutes or pronounces decisions. He makes 
statutes and decisions possible or impossible to be executed.” 

There are many important phases of temperance reform work which loudly 
call for devoted service, but which in themselves are not sufficient, and which in 
reality are not possible of achievement unless the deeper and more fundamental 
work of sentiment-building be done. Any organized movement able to qualify for 
leadership in the performance of this herculean task must comprehend its scope and 
count the cost. No organized movement which fears or hesitates to undertake such 
a task is equal to the demands of temperance reform leadership in this modern day. 

If the Anti-Saloon League of America, equipped as it is for service along 
educational lines in the several States, is to measure up to the exacting requirements 
for such an educational campaign as this critical period makes imperative, its needs 
in the way of men and money for the years ahead will be far greater than those of 
any period in its history since it was organized—almost thirty-seven years ago. 

A conservative estimate of the receipts and expenditures for all purposes by 
the Anti-Saloon League in its State and national departments for the twenty-seven 
years prior to the going into effect of national prohibition has been placed at $50,- 
000,000. Those phases of educational work, the need of which is now apparent, 

3 













and which should be included in any adequate program for the next ten years, would 
require more than $50,000,000 during the decade just ahead. 

Wet Propaganda 

That such an estimate is not wild will appear from even a very superficial 
survey of present-day needs. The nation has been flooded with wet propaganda in 
the form of books, periodicals, pamphlets and other literature the amount of which 
is appalling. The vast wealth back of the forces opposed to national prohibition 
has made possible the distribution of literature on the wet side of the prohibition 
issue, the like of which has never been known, and the amount of which has never 
been approached during the entire history of this reform prior to 1925. 

Limited funds at the disposal of public libraries, public reading rooms, and 
even the libraries of high schools, colleges, universities and teacher-training schools, 
have made it comparatively easy for the thoroughly organized and heavily financed 
movements against prohibition to place at the disposal of these great agencies of 
public education a great mass of insidious propaganda, sophistry, and false state¬ 
ments, which at present grace the shelves and reading tables of most of these insti¬ 
tutions, which material appears in the “sheep’s clothing” of authoritative works of 
reference on this important social problem. 

No one who has made a careful investigation of this particular situation can 
fail to understand something of the proportions of the task before the organized 
temperance forces if this invasion is to be met. 

During the year 1929, as a part of the work of the World League Against 
Alcoholism and the Department of Education of the Anti-Saloon League of 
America, through a joint cooperative effort with the Intercollegiate Prohibition As¬ 
sociation and the American Issue Publishing Company, we have provided books of 
reference, pamphlets and other literature dealing with many phases of this question 
for four hundred college and university libraries, the retail cost of which publica¬ 
tions amounted to practically $100 for each of the four hundred institutions of 
higher education thus served. Yet in making even this selection we were compelled 
to exclude numerous volumes of the most authoritative character dealing with the 
various phases of the alcohol problem because of the large additional cost involved 
and our inability during the year to secure the necessary financial support for this 
particular phase of our work. There are six hundred other college, university and 
teacher-training school libraries which we have not yet been able to reach, but which 
we are hoping to care for during the year 1930. 

Millions Required for Reference Literature 

There are 5,000 public libraries in the United States, which, if furnished 
simply with the books and pamphlets sent to the four hundred colleges and uni¬ 
versities referred to, would require an expenditure of practically $500,000. To 
supply the Young Men’s Christian Association and Young Women’s Christian 
Association reading rooms in the United States with similar material would require 
$250,000. To supply the high schools of the nation with the same publications as 
permanent reference material would require $2,500,000. 

If the American Issue, the Scientific Temperance Journal, the International 

4 


Student, the Union Signal and the Anti-Saloon League Year Book were to be sent 
to the preachers of the United States, the teachers of the public schools and the col¬ 
lege professors, the cost for these five items at the regular price would amount to 
more than $2,500,000 each year, or $25,000,000 in ten years. 

In fact, if the Department of Education of the Anti-Saloon League of 
America, with the cooperation of the World League Against Alcoholism and other 
national groups, were to attempt to meet even the demands for permanent reference 
books, and documents and current literature dealing with the alcohol problem, which 
demands are immediate and pressing in the colleges and universities, the high 
schools, the public libraries, the public reading rooms and among educators, it would 
require more money in the next ten years than has been received and expended by 
all the temperance organizations in the United States for a quarter of a century. 

Quality of Educational Work 

The quality as well as the extent of the educational work which may be done 
during the next few years will determine the degree of success attained not only in 
the United States but throughout the world by the movement against the beverage 
use of alcohol. Unless the exact truth about the relation between intoxicants and 
the requirements of modern civilization, the effect of beverage alcohol upon the 
physical and mental health of the drinker and the economic wastage involved are 
accurately presented to the popular mind, there can be no hope of arousing that de¬ 
gree of public sentiment which is necessary to combat an anti-social force which is 
today motivated by the great profits being still reaped in those countries which have 
not yet adopted prohibition, and which might once more be made possible in the 
United States of America should any degree of modification of the prohibitory laws 
be obtained by those who are fighting the battles of the brewer, the distiller and the 
vintner. The most careful research, the most painstaking care in presentation of 
scientific truth, as well as the best methods of distribution of literature on this sub¬ 
ject, are all essential to a program of education which will meet the requirements of 
the present day. 

Getting the Truth to the People 

Since the final solution of the beverage alcohol problem will not be in the 
hands of those who were responsible for writing such prohibitory and regulatory 
laws as are now upon statute books, but by those who know very little about the 
struggles which have marked the history of this movement, it is evident that those 
who desire an alcohol-free civilization must adequately meet the challenge of an age 
and a generation which seeks not propaganda but truth. The great task that the 
forces favorable to prohibition face today is the task of getting the truth to the 
people—the truth as to the nature and effect of beverage alcohol; the truth as to the 
character and operations of the liquor interests, local, state, national and interna¬ 
tional ; the truth about the methods proposed and the plans suggested for the solu¬ 
tion of the problem; the truth about prohibition. 

Authoritative Data Essential 

The very close and vital connection between the economic and the social re¬ 
sults of prohibition need more thorough as well as more widespread presentation. 

5 


No worthwhile program of education upon this subject can ignore the implications 
of the impartial business statistics which are compiled by the various departments 
of our government as well as by great banks, insurance agencies, and organizations 
of various trades. In such data there lies evidence not alone of the benefits which 
prohibition may bring or does bring to the people of a given community or of the 
nation, but also the strongest presumptive evidence of an observance of the prohibi¬ 
tory laws which is so widespread and so general that in comparison to this observ¬ 
ance, the violations of the law, significant and dangerous as they may be, may be 
viewed rather as exceptions. 

In addition to the presentation of such data, exactly interpreted, it is im¬ 
perative that we reiterate with heightened emphasis and accent the scientific basis 
for total abstinence, presenting these arguments with those new scientific discov¬ 
eries in regard to the effect beverage alcohol produces upon the higher functions of 
the brain and upon the more important nerve centers. The moral effect of prohibi¬ 
tion, while less immediate in its appeal, cannot be overlooked since with it is involved 
a sociological factor whose import we dare not underestimate, especially in an age 
when the causes and extent of lawlessness are undergoing a scrutiny more intense 
than in any other period. 

National and International Service 

The educational program in which the World League Against Alcoholism 
and the Department of Education of the Anti-Saloon League of America have co¬ 
operated during the past two years has emphasized the presentation of these truths. 
While the major portion of the work done by these two cooperating organizations 
has, naturally, been in the United States of America, a very full service of informa¬ 
tion and of suggestive programs has been given to the leaders in the anti-alcohol 
movement in every country of the world where an organized effort is being made. 

Survey of the First Decade of National Prohibition 

Very wide distribution has been given to studies prepared by this Depart¬ 
ment. One of these entitled “The First Decade of National Prohibition,” a study 
of the effect of this policy upon various phases of our national life, so interested 
Senator Morris Sheppard of Texas that he made of it a Congressional document. 
One hundred thousand copies of this document have been printed for distribution. 
It reviews the evidence both of the value of prohibition and of its common observ¬ 
ance as demonstrated by unequivocal data collected by governmental agencies or 
by trade associations or by outstanding and recognized experts in their various 
fields. It discusses the economics of prohibition by the citations of such men as 
Herbert Hoover, Roger Babson, Henry Ford, and demonstrates the importance of 
this factor in our economic life despite the fact that it was enacted in a period when 
economic disaster might have been a normal expectation. Special attention is paid 
to an analysis of the savings accounts of the nation and their relation to prohibition; 
this study being documented by the figures of the Comptroller of the Currency and 
The American Bankers’ Association, while the life insurance data is supported by 
the rather careful analysis made by The Association of Life Insurance Presidents 
and The Insurance Field. Other notable features of this economic survey touch 
upon home building and the automobile’s relation to prohibition. The absence of 

6 


any connection or causal relation between prohibition and organized crime in our 
major cities and the reduction in our criminal ratio through the outlawry of the 
beverage liquor traffic are both developed in detail. The part played by prohibition 
in the saving of approximately two million lives in its first decade with special refer¬ 
ence paid to the decreases in cases of alcoholism and cirrhosis of the liver are 
handled in the section devoted to “Prohibition and the Public Health.” Rather 
detailed treatment is given the data concerning alcoholic mental diseases with citation 
of the latest and best statistics upon this subject. While recognizing that prohibi¬ 
tion is neither perfectly enforced nor universally obeyed, this survey succinctly sets 
forth the current prohibition situation and gives the official figures showing its 
movement during the past ten years. The anti-prohibition propaganda and the 
program of the foes of this policy are briefly but adequately set forth. The study 
closes with this summary: 

“From whatever angle one views our American life one can see that prohi¬ 
bition fits exactly into the picture puzzle completing the pattern of our civilization. 
Equally can one see that the introduction of beverage alcohol would not only disturb 
but utterly ruin that pattern. There is no place for it. No place can be made for 
it without peril. Whether we like it or not, we must recognize the cold truth that 
legalized beverage alcohol is as dead as the last century, to which it belonged.” 

Two other studies of prohibition were joined together by Senator Sheppard 
in one Congressional document which has had a circulation of sixty thousand. 
These were “Education and Prohibition” and “A Choice Between Civilizations.” 
The very wide circulation attained by these studies has been very encouraging. 

Reaching the Church Press 

One of our most important duties is that of keeping informed our natural 
friends and supporters among the churches. These, experience has demonstrated, 
may be most quickly and easily approached through the religious press of the coun¬ 
try. Eliminating those religious papers which cover some single field of church 
work unrelated to prohibition, there are approximately four hundred religious 
papers having circulations from a few thousand to fifty or sixty thousand per week 
while a few have considerably larger circulation, one attaining a weekly total of over 
two hundred thousand. We send to these groups, which include weeklies, bi¬ 
weeklies and monthlies, special articles touching upon the alcohol problem and are 
timing such articles so that they will arrive in ample time for the publication date. 

A partial list of such articles is here given to illustrate the character of the 
service we have rendered these periodicals during the past two years: 

Shall We Open the Dike to Lawlessness? 

Decrease in Drink-Caused Crime 

Analysis of Political Campaign Made for Foreign Dry Leaders 

Motives and Results of the Eighteenth Amendment 

Presidential Power Affecting Prohibition 

Barriers to Christian Unity and Their Removal 

Temperance Education 


7 


Education’s Part in Moral Reform 
The Next Step 

How Can Prohibition Be Made More Effective? 

The Liberating Truth 

The Moral Background of Prohibition 

Prohibition Not Isolated Question 

Prohibition’s Place in Civilization 

The Prohibition Situation 

Shall the Eighteenth Amendment Prevail? 

Prohibition After Nine Years 

Rationale of Prohibition 

Unavowed Wet Motives 

World Prohibition Imperative 

Neal Dow, Pioneer and Seer 

New Prohibition Era 

Dilemma of the Wets 

Labor and Prohibition Have Same Foes 

Why an Anti-Saloon League? 

A Choice Between Civilizations 

Education and Prohibition 

Prohibition Anvil Wrecks Hammers 

Anti-Alcohol Movement Throughout the World 

Drys Work in Hundreds of Colleges 

World Dry Movements in 1929 

The Ultimate Test of Prohibition 

Reaching Both Wets and Drys Through the Daily Press 

Since the daily paper is the broadest channel through which one might reach 
the reading public of this country regardless of divisions into wet or dry groups or 
their other affiliations, we have utilized the opportunity afforded by the press, thus 
actually obtaining the distribution of educational information worth billions of dol¬ 
lars at a comparatively small outlay. During the past two years, 289 statements 
have been issued to the press of the country, carrying to the millions of these papers 
the significant news about those phases of the prohibition question which were 
themes of popular discussion. By the use of this publicity method, we were en¬ 
abled not alone to place this information in the hands of those who were friends of 
the prohibition cause but we also brought it to the attention of those who were in¬ 
different or hostile to the Eighteenth Amendment, an achievement which would be 
utterly impossible by the use of any other method except at a cost that would be 
prohibitive. 

The mere titles of the following press statements for 1928 and 1929 do not 
fully indicate the very wide range of subjects they embraced. Not once, but many 
times, these releases have set forth every important phase of the problem of beverage 
alcohol. 


8 


1930 Outlook 
Grape Market 

Women Voters 
Social Reforms 
Hoover Inquiry- 

Martyr or Sneak? 

Why Prohibition 
Enforcement Test 
Canadian Situation 

Sir Wyndam Childs 
Rights of Minorities 
Prohibition on Trial 
Fanatics and Reform 
New Prohibition Era 

Hoyt Plan Impossible Policy of Prohibition 

Saloon Not Abolished Whither Prohibition 

Prohibition Successful 
Little Genuine Liquor 
Prohibition Tomorrow 
Labor and Prohibition 
Attacks on Prohibition 
New Plan of the Wets 
Finland and Prohibition 
Mexico and Prohibition 
No Split in Dry Forces 
Eighteenth Amendment 
Tendency of Prohibition 
France and Tuberculosis 
The Field of Prohibition 

Deaths From Alcoholism Opponents of Prohibition 

Two Prohibition Pictures French Wine Production 

Churches and Prohibition 
U. S. Prohibition in 1928 
Opposition to Prohibition 

Many Tests of Prohibition 
Great Britain’s Drink Bill 
The .Prohibition Situation 
Sir Henry Drayton’s Plan 
Quebec Liquor Death Toll 
New Plan of Illinois Wets 
Referendum on Prohibition 
No Loss of Dry Sentiment 
Failure of Swedish Control 
Prohibition and Economics 
Drinkers Are Drug Addicts 
The Future of Prohibition 


9 


What Price Liquor Control? 

Development of Prohibition 
Safe and Sane Enforcement 
Soft Drinks and Prohibition 
Results of Eight Dry Years 
Five Drunks in 10,000 Miles 
Corruption of English Police 
Supreme Test of Prohibition 
Quebec—Liquor Advertising 
Prohibition’s Christmas Gifts 
Challenge to Wet Martyrdom 
Doctor Carver on Prohibition 
Prohibition a World Problem 
The Diminishing Liquor Tide 

Auto Deaths in Wet England Experiences With Prohibition 

Lobbying vs. Right of Petition Failure of Government Control 

Life Insurance and Prohibition 
State Mottoes and Prohibition 
Prohibition and Public Opinion 
Whisky and Modern Existence 
Interview With Captain Dollar 
Prohibition Educational Policy 
Prohibition and Public Demand 
Prohibition and Life Insurance 
Germany the Next Dry Nation 
Mussolini and Wine Restriction 
America Will Not Reverse Itself 
Hoover Investigation Committee 
The Ultimate Test of Prohibition 

Prohibition and Savings Deposits Hoover Message and Prohibition 

Personal Liberty vs. Public Good Radio, Airplanes and Prohibition 

College Youth and Wet Slanders 
The Supreme Test of Prohibition 
Durant Prize Prohibition Contest 
Local Newspapers and Prohibition 
Accomplishments of Twenty Years 
Liquor and the League of Nations 
Foreign Wets in the United States 
Education and Future Generations 
Beverage Alcohol and Modern Life 
Sweden May Discard Bratt System 
Prohibition an Economic Necessity 
Prohibition and the Olympic Games 
Prohibition Increases Workers’ Pay 
Canadian Provincial Liquor Systems 
Eighteenth Amendment Comparisom 


10 


Presbyterian Church and Prohibition 
Prohibition Principles and Tammany 
Activities of Prohibition Headquarters 
Presidential Referendum Implications 
Auto Death Rate in U. S. and Abroad 
Arrests of Conspiring Buyers Justified 
Hoover’s Inauguration and Prohibition 
Advances by Labor Under Prohibition 
Prohibition Not Dependent on Statutes 
Europe Awakening to Prohibition Need 
Labor and Prohibition Have Same Foes 
Roumania and Wood Alcohol Poisoning 
Prohibition and Our Current Prosperity 
From Wet Canada to Dry United States 
Superficial Survey of Prohibition Results 
Anti-Saloon League Publishing Interests 
Anti-Alcohol Movement in All Countries 
The First Decade of National Prohibition 
Need of Prohibition Education for Youth 
Doctor Sheldon’s Total Abstinence Pledge 
Women of America Decide on Prohibition 
Canadian Liquor System a Step Backward 
Methodist Episcopal Church and Prohibition 
Prohibition Not Responsible for Lawlessness 
Schools and Colleges Affected by Prohibition 
Labor and Prohibition Have Similar Enemies 
The Failure of the British Columbia System 
True Americanism in Two Bishops’ Sermons 
Prohibition Best Solution of Liquor Problem 
Beverage Alcohol Problem a World Question 
Education and the Permanency of Prohibition 
Anti-Alcohol Movement Throughout the World 
Activities of Wets Show Prohibition Prohibiting 
League for the Modification of the Volstead Act 
Policies and Methods of the Anti-Saloon League 
Prohibition the Touchstone of Official Efficiency 
Wine and Beer Crux of Present Liquor Problem 
Government Control Would Revive Lawlessness 
Eighteenth Amendment Will Never Be Repealed 
Statement on Anniversary of Anti-Saloon League 
Prohibition Forces Engaged in Serious Campaign 
Prohibition Issue Should Be Kept Out of Politics 
Ten Thousand Dollars for a Real Wet Argument 
Educational Program of the Anti-Saloon League 
Oath Taken by the President of the United States 
Proposed Re-hearing of Original Prohibition Cases 

11 


Scientific Temperance Instruction in Public Schools 
Wet Group a Generation Behind Pace of Civilization 

Objective of the World League Against Alcoholism 
Program of Anti-Saloon League and World League 
Pioneer Temperance Education in the United States 
Kellogg-Briand Treaty’s Effect on World Prohibition 
World League Against Alcoholism an Aid to America 
Attitude of Churches Toward World-Wide Prohibition 
Eighteenth Amendment Sets Social Legislation Pattern 
Forecast of Presbyterian Church Action on Prohibition 

The Important Factor in Determining the Prohibition Policy 

What Will the Next Generation Do With Beverage Alcohol? 

Summary of Addresses at DePauw University, Greencastle, Ind. 
Eighteenth Amendment Protects Rights of Society a sa Whole 
What Installation of Canadian Liquor Control System Would Cost 
Futility of Proposals by Federal Dispensary Tax Reduction League 
Comparison of Canadian and American Methods of Dealing With Liquor 
European Countries Appoint Commissions to Study Alcoholism Question 

Possibilities of Daily Press Service 

One address given before a comparatively small special group and released to 
the press in the usual manner, received a circulation equivalent to 125,000,000 inches 
of newspaper space according to the careful measurement of newspaper clippings 
received by our office without the inclusion of the hundreds of other daily papers 
whose clippings of this special release were not received. The New York City 
papers, in spite of their well-known hostility to prohibition, gave to another article 
thus released 20,000,000 inches of space on one single day. 

In addition to these formal statements issued to the great press associations 
and to about two hundred special correspondents, many of whom have from fifteen 
to twenty newspapers on their list, we furnish almost daily to various newspapers or 
to newspaper correspondents either special articles written for them on some phase 
of the alcohol problem or else provide them with material upon which they may base 
their own stories. This is done at the continuous request of these newspapers or 
correspondents. Besides this service, we are repeatedly requested to check upon 
the accuracy of various news statements which have been given out either by or¬ 
ganizations opposed to prohibition or by prominent men discussing some phase of 
prohibition. Many of the best known newspaper writers in Washington habitually 
refer to our Washington office before issuing any articles or other statements on 
this question. 

Millions of Dollars’ Worth of Space 

The press statements which have been issued in this educational campaign for 
the past two years have been published in papers which average about fifty per cent 
of the total circulation of the entire daily press of the country. Since the total 
daily paper circulation has been somewhat over 33,000,000, of which 27,000,000 
represents the circulation of evening papers and 6,000,000 the circulation of morn¬ 
ing papers, and since the Sunday papers have an aggregate circulation of 28,000,000, 

12 


the extent of the opportunity embraced by this phase ot our educational program 
may be realized. The average press release has secured publication in papers 
whose circulation totals about 13,500,000. During the past two years 289 press 
releases were issued which at this estimated average rate of circulation meant a 
total circulation of 3,901,500,000, or at the rate of only eight inches of space for 
each of these published statements (some of them received a column and a half or 
more), 31,212,000,000 inches of newspaper publicity were obtained during the past 
two years. This would have cost $2,496,960 had it been purchased at advertising 
rates, while had it been printed in leaflet form at the rate of $1.90 per thousand 
copies of 3)^x6 inch leaflets, the printing of such literature would have cost $5,- 
930,280, while the distribution cost at the rate of $2.50 per thousand would have 
been $7,803,000, making the total cost of such printing and distribution for the ma¬ 
terial circulated through press statements reach the total of $13,733,280. Instead 
of expending $2,496,960 for newspaper publication of this material as advertising 
or $13,733,280 for leaflets and pamphlets, the same results were obtained, with the 
additional value that many of these statements appeared on the front pages of 
papers and entered homes where they would not have gone in any other form. 

Reaching Special Groups 

Literature must be carefully prepared for certain definite groups whose spe¬ 
cialized interest might not so quickly respond to generalities. As an illustration of 
this type of material which this department has been producing, we might mention 
a study entitled “Labor and Prohibition Have the Same Foes,” pointing out the new 
problems created by the increasing mechanization of modern industry, the effect 
upon our consumption ratio should we permit legalized beverages to divert large 
sums from legitimate business, the unemployment resulting from such a procedure, 
the cynical indifference of the wealthy foes of prohibition to this relation between 
prohibition and prosperity, the class legislation urged by employers who enforce a 
private prohibition of liquor upon their employees while claiming the personal 
liberty for themselves to drink, the very minute share which labor had from the 
profits of the liquor traffic before prohibition and the small number of those who 
had been engaged in this industry, when it was legal. This study was carefully 
documented by quotations of official figures and citations of recognized authorities 
on economic problems. It received a very wide circulation, being carried by a very 
high percentage of the daily papers of the country, also being supplied to two hun¬ 
dred and seventy labor papers in the United States and Canada, many of whom gave 
it a very conspicuous position in their pages while a large number wrote editorials 
based upon the information it contained. 

Supplying Data to Leaders 

Public speakers, authors, writers for magazines and newspapers, editors, pro¬ 
fessors in colleges and superintendents or teachers in public schools, officers and 
leaders of churches and church organizations with prominent public officials, judges 
and leaders of our political and social life, as well as outstanding business and pro¬ 
fessional men have been supplied with special information for their use in making 
addresses, preparing articles or for such other purposes as they might desire it. 
Through these intermediaries, with the voices and pens of others, we have been able 

13 


to reach groups and classes not readily accessible by other means. It is naturally 
impossible to estimate the total number of those reached or to properly evaluate the 
effect produced upon them by this manner of presentation of the arguments sup¬ 
porting the principle as well as the practice of prohibition. 

A very great quantity of literature as well as mimeographed material has been 
furnished to leaders of the temperance movement in general, reaching all the na¬ 
tional groups and church temperance committees besides the State officers of 
Women’s Christian Temperance Unions, superintendents, district superintendents 
and directors of State Anti-Saloon Leagues and the officers of other temperance 
organizations. 

Creation of Permanent Literature 

While much of the literature distributed in carrying out our educational pro¬ 
gram is necessarily ephemeral in character, designed to meet the immediate but 
passing needs, we have been steadily building a body of permanent literature touch¬ 
ing upon every phase of this question. Much of this material is timeless in char¬ 
acter and will not require constant revision. We have been issuing many pamphlets 
and leaflets which either have been especially prepared for that purpose or else are 
reprints of articles which have been furnished to leading magazines or the religious 
press. This literature has been constantly in demand by speakers, public officials 
and those who are making detailed study of some phase of the prohibition question. 
Among such pamphlets and leaflets issued in the past two years are the following: 

The Inevitable Step 
Who Said Modify? 

Back Up or Buck Up 

Some Have Stopped Drinking 

What Medicinal Value Has Whisky? 

Policies and Methods of the Anti-Saloon League of America 
Benefits of Prohibition 
Fooling With Gunpowder 
Education Will Keep Prohibition 

The Temperance Movement in Lands Outside the United States 
Statement of the Anti-Saloon League of America 
The Supreme Court and the Eighteenth Amendment 
Prohibition as a Promoter of Prosperity 
Who Is to Drink It? 

What Has Prohibition Done? 

Prohibition America’s Message to the World 
There Are No Substitutes for Prohibition 
Industrial Alcohol 
Fundamental Facts for Patriots 
Intoxicating in Fact 

The World League—What is it and what is it doing? 

World Prohibition 

The Eighteenth Amendment; Its Validity —Harper 
Alcohol: Its Effect on Mind and Efficiency 

14 


The Smoking Car Wet 
The Old Soak 

Shall the Eighteenth Amendment Prevail? 

Answers to Favorite Wet Arguments 
Liquor and the Schools 

Policies and Methods of the Anti-Saloon League 
Prohibition,’Success or Failure? 

Prohibition Quiz Book 

Some Practical Aspects of Scientific Knowledge of Alcohol 

The Intemperance Factor in Poverty 

The Eighteenth Amendment Is Valid —Orton 

Prohibition and the Young People 

Value of Temperance Education in the Schools 

To Drink or Not to Drink 

Prohibition Victorious 

An Official View of Liquor Prohibition in the U. S .—Doran 
Alcohol and Prohibition from the Standpoint of Modern Scientific Medi¬ 
cine —Bevan 

Prohibition a National Benefit —Bowie 
Prohibition and Public Health —Haven Emerson 
Province of Quebec Liquor Sales System for 1928 
Typical Events in World-Wide Anti-Alcohol Movement for the year 1928 
Three Important Messages from the President of the United States 
The American Issue Publishing Company—Twenty Years of Achieve¬ 
ment 

Education and Prohibition—A Choice Between Civilizations 
The First Decade of National Prohibition 

Work of the Intercollegiate Prohibition Association 

The World League Against Alcoholism through its student and college de¬ 
partment functioning through the Intercollegiate Prohibition Association has de¬ 
veloped many forms of activity which reached not alone members of the student 
bodies in practically all the important colleges and universities of the country but 
also the faculties of these institutions. Special care has been taken in the working 
out of this phase of the work to develop among the students a spirit of calm dis¬ 
passionate inquiry. Doctrinaire methods have been avoided as likely to defeat 
their purpose. 

During the past two years 757 leading colleges and universities in 36 States 
have been visited by speakers and workers who have made 852 visits from one to 
four days each, conducting forums, conferences and discussion programs, to which 
both students and members of the faculties were invited. Addresses were made 
and discussions held in Christian Association meetings, literary sessions, fraterni¬ 
ties, debating clubs, civic clubs, and other student organizations. Many debating 
teams which were discussing either liquor problems or related subjects in inter¬ 
college or international debates were aided by these workers. 

Continuation programs were arranged by these representatives who organized 

15 


committees and enlisted the support of influential students as well as members of 
the faculties, supplying both programs and literature for those who desired to con¬ 
tinue their studies of any phases of the subject. Notable cooperation was rendered 
by professors of sociology, political economy and psychology, many of whom ar¬ 
ranged to give subjects related to the alcohol problem a larger place in their class 
discussions. 

College and University Groups Reached 

It is estimated that the addresses given by these speakers and workers in 308 
college chapels during the past year were attended by 110,832, while there was a 
student attendance of 27,187 at 802 regular college class sessions in which the 
alcohol problem was the theme of discussion. In addition to these presentations of 
the subject, 777 special student forums, attended by 26,170 students were especially 
called for such discussion. Group discussions were held at 134 fraternities at¬ 
tended by 3,131 members. Outside of the college campuses 319 meetings attended 
by 28,943 students and other young people were also held. Personal conferences 
were conducted with 3,935 students and 2,339 professors making the total number 
of personal contacts 202,661. 

Literature to College Professors 

Over 2,000 local committee members from the various institutions of learning 
and key students and professors in the 400 colleges visited annually by the secre¬ 
taries have been regularly receiving the latest and best educational literature on the 
drink problem. The student department has very carefully selected the best in¬ 
formative and scientific material available. This material has also been supplied 
upon request to students engaging in debates and public discussion or individual 
study of the question. Besides editing and publishing material prepared by others, 
this student department has prepared special pamphlets on various phases of the 
beverage alcohol problem. The leaflet “What Athletes Say About Prohibition” 
has entered its fifth edition and is maintaining a high circulation. The scientific 
Knowledge-Attitude Test on student opinion, prepared by Mr. Lofton S. Wesley, 
was widely used in connection with various college classes especially those discuss¬ 
ing psychology. Besides the greater quantities of literature furnished to profes¬ 
sors, debate coaches and student group leaders, or for general distribution to the 
college population, the student department has prepared and furnished lists of the 
newest and most important books on phases of the alcoholism problem in this coun¬ 
try and throughout the world, besides arranging a special bibliography of this litera¬ 
ture. 

Supplying Reference Works to University Libraries 

We have supplied the libraries of each of four hundred colleges and universi¬ 
ties a set of the Standard Encyclopedia of the Alcohol Problem, twenty volumes of 
the newest and best literature upon this subject, including such standard works as 
those by Professors Fisher and Feldman, and one hundred and eighty pamphlets 
covering every phase of this question. This has been done through the joint co¬ 
operation of the World League Against Alcoholism, the Intercollegiate Prohibition 
Association, the Department of Education of the Anti-Saloon League, and the 
American Issue Publishing Company. 


16 


The retail price of the Encyclopedia, books and pamphlets supplied to each 
college is $100, making the total value of the gifts to these institutions $40,000. 
By virtue of the fact that we had the benefit of quantity prices, the cost was only 
$32,000. It had been hoped that sufficient funds might be available to supply ap¬ 
proximately one thousand colleges, universities and teachers’ normal schools. The 
funds in hand, however, only justified supplying forty per cent of this number. 
We hope that through the generosity of friends with a vision of the great possibility 
of service to the prohibition cause through the provision of such literature for 
libraries, we may be able to supply the remaining 600 institutions during 1930. In 
addition to the Encyclopedia, the books and pamphlets included in the gift to each 
of these 400 colleges and universities were: 

A LIST OF THE BOOKS AND PAMPHLETS COMPOSING THE 
SPECIAL LIBRARY SET FOR COLLEGES AND UNIVERSITIES 


TITLE AUTHOR 

America and the World Liquor Problem. Cherrington 

Cutting It Out. Blythe 

Federal Government and the Liquor Traffic .... Johnson 
Fifteen Years of the Drink Question in Massachusetts . . Stoddard 

Evolution of Prohibition in U. S. A. . . . . . Cherrington 

King Alcohol Dethroned. Iglehart 

Liquor Problem in Russia. Johnson 

The Maine Law . Gordon 

Moral Law and Civil Law. Ritter 

Prohibition Advance in All Lands. Hayler 

Prohibition, An Adventure in Freedom. Warner 

Prohibition at Its Worst. Fisher 

Prohibition : Its Economic and Industrial Aspects . . . Feldman 

Prohibition Quiz Book. Doty 

Prohibition Still at Its Worst. Fisher 

Quebec and the Liquor Problem. Spence 

Quiz Book (condensed edition). Doty 

Story of the Toronto Convention. 

35,000 Miles of Prohibition. Gordon 

Anti-Saloon League Year Books for the Years 1909, 1910, 1911, 

1912, 1913, 1915, 1917, 1920, 1923, 1924, 1925, 1926, 1929 . Cherrington 

Proceedings of National Convention of Anti-Saloon League 

of America for Years 1911, 1913, 1915, 1921, 1924, 1927 . Nicholson 

Proceedings of International Convention, World League Against 
Alcoholism for years 1922 and 1927 
Lincoln’s Washingtonian Address 

Address Before N. Y. State Bar Association. Sargent 

Alcohol and Crime (International Series). Gonser 

Alcoholic Psychoses Before and After Prohibition . . . Pollock 

Alcohol : Its Effect on Mind and Efficiency 
Alcohol Question, The (Int. Series) 

17 


Von Bunge 












Alcohol Question in the Light of Social Ethics (Int. Series) . Stehler 

Alcohol : from How to Live'. Fisher 

American Prohibition. Cherrington 

Answers to Favorite Wet Arguments. Cherrington 

Appeal to Youth. Stoddard 

Attitude of Catholic Church on Liquor Question 
Attitude of the Socialist Party Toward the Alcohol Question 

(Int. Series) . Vandervelde 

Bench vs. Bar. Lilly 

Butler-Borah Debate 

Bowery, The. Corradini 

Broadway . Corradini 

Causes of Alcoholism (Int. Series). Vogt 

Century Prohibition Climb, The . .. Doty 

Challenge of a World Crusade. Cherrington 

Church in Action Against the Drink Traffic, The . . Johnson 

Cloud of Witnesses, A 

Coast Guard Service . Billard 

Confessions of a Prohibitionist. Farnam 

Constitution and Prohibition, The. Borah 

Constitution de la Ligue Mondial contre l’Alcoolisme (French) 

Coolidge’s Message to Massachusetts, Vetoing Beer Bill 
Drug Evil in Kansas Declines as State Goes “Bone Dry” . . Herwig 

Decline of Alcohol and Drugs as Causes of Mental Disease' . Pollock 
Doctor Harvey W. Wiley on 2.75% Beer 

Duties of Grand Jurors Under National Prohibition . . . Killitts 

Economic Benefits of Prohibition. Fisher 

Education on Wheels. Brown 

Eighteenth Amendment. Thorp 

Eighteenth Amendment and Its Enforcement .... Wheeler 

Eighteenth Amendment, The—I s It Valid?. Orton 

Eighteenth Amendment; Its Validity. Harper 

Eighteenth Amendment Speaks, The 

Arrests for Drunkenness in Massachusetts 
14,640 Lives Saved From Alcoholic Deaths 


Intemperance Burden on Home and Children Lightened 


Reduces Alcoholic Insanity 

Enforcement of the Prohibition Law. Sargent 

Father's Day at the Baby Show. Transeau 

Federal Council of Churches Unshaken in Its Stand for 
American Prohibition 

Florida Sunshine and Moonshine. Kellogg 

Fooling With Gunpowder . Doty 

Four Years of Law Enforcement in Pennsylvania . . . Pmchot 

Fundamental Facts for Patriots. Doty 

Government Control by Liquor. Spence 

Handbook of Modern Facts About Alcohol. Stoddard 

18 












Has Prohibition Increased Drug Addiction? .... Stoddard 

Hold Fast, America . Gordon 

How to Enforce National Prohibition. Wheeler 

Hundred Years of Temperance, A. Woolley 

Industrial Alcohol. McGovern 

Industrial Phases of the Alcohol Problem (Int. Series) . . . Stehr 

Inevitable Step, The. Kingdon 

Influence of Alcohol Upon the Functions of the Brain 

(Int. Series). Wlassak 

Influence of Alcohol Upon the Race (Int. Series) .... Ploetz 

Intoxicating in Fact. Stoddard 

Is Prohibition a Failure?. Bishop Nicholson 

Is Prohibition a National Benefit?. Bowie 

Is Prohibition a Success After Five Years?. Wheeler 

Is World-Wide Prohibition Feasible?. Cherrington 

Kansas Legislature Repudiates Juggled Statistics 

La Prohibition de l’Alcool en Russie (French) .... Hercod 
Labor Journal Defends Prohibition 

Law and Order . Wheeler 

Lawless Clubs of the United States. Pringle 

Law, Liberty and Progress. Farnam 

Liquor Problem to Date. Woolley 

Little Church on Main Street. Crane 

Live Baby That Counts, The. Stoddard 

Liquor Control in Canada. Spence 

Manual de Verdades Modernas Sobre El Alcohol 

(Spanish Edition of “Handbook of Modern Facts About Alcohol”) Stoddard 
Massachusetts’ Experience With Exempting Beer From 

Prohibition. Stoddard 

More Massachusetts Records and Prohibition .... Stoddard 
Mayor Dever and Prohibition 

Mr. Speaker, I Want to Know. Cooper 

National Prohibition of Alcoholic Beverages in the U. S. . Pringle 
National Prohibition Enforcement Manual 

New Europe and Prohibition, The. Hayler 

Newspapers’ Wet Bias Exposed. Mrs . Tilton 

New York’s Drunkenness Due to Rebellion 

No Just Claim for Compensation. Dunford 

Notes About Prohibition From the Background .... Woods 

Old Soak, The. Cherrington 

$100,000,000 Saved Connecticut in Three Dry Years . . . Steuart 

Opportunity and Obligation of the World Movement Against 

Alcoholism. Cherrington 

Organized Labor Is Not Wet 

Passing of Saloons in New York City. Corradini 

Policies and Methods of the Anti-Saloon League . . Cherrington 

Posters Against Alcoholism Used in Different Countries 

19 















Present Loss in Life' and Health Due to Alcohol 
R eprint from Nation's Health 

Proceedings of the Board of Directors of the Anti-Saloon League 
of America, Indianapolis, 1916 

Prohibition America’s Message to the World .... Dinwiddie 

Prohibition and Health. Fillmore Condit 

Prohibition and Its Enforcement . . . Legal Dept., A.-S. L. A. 

Prohibition and Personal Liberty. Fisher 

Prohibition and Youth. Stoddard 

Prohibition as a Promoter of Prosperity. Callahan 

Prohibition as the Sociologist Sees It. Ross 

Prohibition in Kentucky. Callahan 

Prohibition in Massachusetts in 1922 Stoddard 

President Hoover’s Message on Law Enforcement and Law Observance 

Prohibition in the United States. Cannon 

Prohibition in the United State's of America .... Harnack 
Prohibition, Nullification and Lawlessness .... McAdoo 

Prohibition of Alcohol in Russia. Hercod 

Prohibition, Religious Work and the Churches .... Pickett 

Prohibition, Success or Failure. Cherrington 

Prohibition, Success or Failure. Wheeler 

Prohibition With the People Behind It. Woolley 

Prohibition Text Book. Cherrington 

Prohibition and Public Health. Emerson 

Race Welfare (Int. Series). Gruber 

Record of 100 American Cities. Corradini 

Report of Special Committee on Foreign Relations to the 
Executive Committee, June 3, 1919 

Report of World League Activities, 1919-1927 .... Cherrington 
Report on Behalf of American Committee on International 
Relations—1924 

Rum Rebellions, Past and Present. Wheeler 

Saloon Survey in New York City. Corradini 

Seventy-Four Per Cent Decrease in Drink Cases 

Shall America Go Back?. Booth 

Shall the 18th Amendment Prevail?. Cherrington 

Smoking Car Wet, The. Cherrington 

Some Diseases of Mature Life. Transeau 

Some Have Stopped Drinking. Booth 

Some Practical Aspects of Scientific Knowledge of Alcohol Stoddard 
Social Effects of Prohibition as Seen in Boston and Massachusetts 

South Carolina Dispensary System. Johnson 

Statement of E. H. Cherrington Before Subcommittee' of Judiciary 
Committee of U. S. Senate 
Step by Step—1893-1920 
Student Opinion Expressing Itself 

Student Voters’ Manual. Hall 


20 















Stump Digger, The . Stuart 

Superficial Survey of the Results of Prohibition . . Cherrington 

Supreme Court and the Eighteenth Amendment . . . Dunford 

Science and Human Life in the Alcohol Problem . . . Stoddard 

Teacher’s Place in the Anti-Alcohol Movement . . . Stoddard 

Temperance Movement in Lands Outside the United States Cherrington 

To Drink or Not to Drink. Johnson 

2 . 75 % Toxic Effects of Weak Alcoholic Liquors . . . Stoddard 

University Man and the Alcohol Question, The (Int. Series) Kraepelin 
Voice of the Church, The 

We’re Going to Stay Dry. Cannon 

Wet and Dry Map Record of U. S. 

Wet and Dry Massachusetts. Stoddard 

Wet and Dry Years in a Decade of Massachusetts Records . Stoddard 
What Became of the Distilleries, Breweries and Saloons 

in the U. S.?. Cherrington 

What Has Prohibition Done?. Wilson 

What Medicinal Value Has Whisky? . Shumaker 

What of the Drink Cures?. Stoddard 

What Public Health Officials Can Do Toward the Pre¬ 
vention of Drunkenness. Stoddard 

What Two Presidents Think (Harding and Coolidge) 

WhEELER-DARROW DEBATE ON PROHIBITION 

Why I Am a Fighting Dry. Cannon 

Why Prohibition Is Succeeding 

Why Prohibition Will Win . Lord Astor 

Why We Prohibit. Daggett 

Will You Help Keep the Law. Willebrandt 

Woman Suffrage and Politics. Mathes 

Woolley’s Last Message. Woolley 

World Movement Toward Prohibition of the Liquor Traffic 
World-Wide Prohibition Program 

World Prohibition Crisis, A . Cherrington 

World’s New Day and Alcohol. Stoddard 

World War on Booze' Hunt 

World-Wide Progress Toward Prohibition Legislation. . Cherrington 

Wounds of a Friend. Woolley 

Yes, It’s the Law, and It’s a Good Law. Best 

The Scientific Temperance Federation 

The Scientific Temperance Federation, whose very careful work has been gen¬ 
erally recognized throughout the country at large, has made such a specialty of 
scientific temperance instruction in the public schools that we have used this organ¬ 
ization as a medium rather than attempt to duplicate its work. The work of public 
instruction on the scientific aspects of prohibition which had been neglected in the 
public schools of the country in spite of the fact that for nearly half a century most 
of the states had legislation requiring such instruction, has been revived and is tak- 

21 











ing on a new aspect. It seems more widely recognized today than at any other period 
during the past ten years, that there is a very great need for balanced and sane in¬ 
formation on the evils incident to the use of beverage intoxicants. 

We have been eliminating one of the difficulties which have been in the way of 
public school instruction on the dangers growing out of the beverage use of alcohol. 
Many of the textbooks touching upon this question have contained material which 
was not scientific and which was not treated in accordance with modern pedagogical 
theories. We have made contacts with a great number of people in the attempt to 
interest textbook publishers in securing the sort of material which should be in¬ 
cluded in any work dealing with this question. Experience has demonstrated the 
fact that unscientific or unbalanced presentation of the truth about beverage alcohol 
reacts unfavorably. 

It is not without significance that in addition to laws requiring scientific tem¬ 
perance instruction, which are now in force in forty-four states of the Union, many 
other states by legislation now require special temperance observances on special 
dates such as the anniversary of the Eighteenth Amendment or the birthday anni¬ 
versary of Frances E. Willard. 

Contacts With Public School Teachers 

Merely as an illustration of the interest taken by the public school teachers and 
officers in the problems related to beverage alcohol, one might refer to the series of 
meetings held in California by the California Teachers’ Association from Decem¬ 
ber 16 to December 20, 1929, inclusive, addressed by the General Secretary of the 
World League Against Alcoholism. The attendance of between fifteen and twenty- 
thousand teachers at these meetings and their insistent request for these addresses 
and for other literature, suggests both the extent of the opportunity and the desire 
for full information upon this very vital subject. 

Incidentally such groups as the National Education Association, the Depart¬ 
ment of Superintendents and state educational associations, have passed resolutions 
calling for instruction in the public schools on the effect of beverage alcohol. 

The Public Schools and Prohibition 

The approach to the pupils in the public schools cannot be made by propaganda 
organizations as wisely as it can by other means. One of the best ways to reach the 
pupils in these schools seems to be through some such movements as that which has 
been launched by the Pathfinder, digest of world affairs, which without preaching 
or propaganda is reaching great multitudes in our public school system under the 
leadership of James Franklin Wright. 

Any attempt to instruct the public school pupils upon such a question as the 
liquor problem must be very carefully handled. All such instruction must not alone 
be free from propaganda but also from any political bias. Those educators who 
insist upon the necessity of avoiding the pitfalls which lie in the way of mere propa¬ 
ganda are doing a very real service not alone to the cause of public education but 
also rendering worthwhile service to the various reform movements of the world. 

The truths about alcohol and the alcohol problem must reach the children of the 
public schools of today through the scientific processes that belong to modern ele¬ 
mentary education. We must seek and follow the advice of such institutions as the 

22 



National Education Association or those groups of experts in the various fields of 
education whose experience and service have inspired the confidence of educators 
everywhere. 

Church School Cooperation 

Cooperation with the various denominational and interdenominational groups, 
Sunday school publications and the editors of church periodicals, has given an op¬ 
portunity to make a beginning in the effort to meet the very pressing need of reach¬ 
ing the coming generations in our church and Sunday schools with the newer in¬ 
struction and the modern accent upon those significant phases of the liquor problem 
which are peculiar to this new day. Through cooperative effort the possibility of 
securing wider and more far-reaching results along this line has become a reality. 

The International Council of Religious Education and its Sunday School Les¬ 
son Committee have adopted a policy which means, for the years beginning with 
1931, a larger emphasis upon temperance education in the Sunday school lessons, 
which now reach over 30,000,000 students. More attention will be paid to the vital 
phases of scientific temperance literature. During the past two years not alone have 
there been more articles and editorial references upon this question in the various 
publications of church schools than in any like period in the past decade, but such 
articles have been markedly stronger and more emphatic than in any previous period. 
The important quality of this work in which we have been intimately cooperating, 
must be realized by those who know that unless the youth of our natural constitu¬ 
encies, the Christian bodies of the nation, are reached, we cannot hope to produce 
leaders in the cause for the coming years. 

The International Lesson Committee selects subjects for the Sunday school les¬ 
sons and sends them into the various denominations, which develop these in such a 
way as they may prefer. The World League Against Alcoholism and the Depart¬ 
ment of Education of the Anti-Saloon League of America is in close touch not only 
with the editors of the denominational organs with a view of securing proper con¬ 
sideration for various phases of the prohibition question in the Sunday school jour¬ 
nals, lesson leaves and other material belonging to the ordinary Sunday school cur¬ 
ricula, but also with the editors of publications used as collateral or reading by teach¬ 
ers or pupils of the church schools. We have received remarkable cooperation from 
these editors. Especially noteworthy is the aid rendered by the David C. Cook Pub¬ 
lishing Company, an interdenominational publishing house which has responded 
splendidly. 

Organized Cooperative Effort of Church School Editors 

Through the Conference of National Temperance Leaders and Church Editors, 
held in Ohio, April 3, 1928, contacts were made with such church school editors as: 

S. A. Westeron, Editor and General Manager, Congregational Publishing 
Society. 

E. Leigh Mudge, Associate Editor, Methodist Episcopal Church. 

Herman Eldredge, Managing Editor, Christian Educational Periodicals, Chris¬ 
tian Church. 

J. W. Owen, Editor-in-Chief, Sunday School Literature, United Brethren 
Church. 


23 


L. J. Lambert, Editor Sunday School Literature, Church of the Brethren. 

J. T. Brown, Editor-in-Chief, Sunday School Publication Board, Baptist 
Church. 

E. E. Harris, Editor The Watchword, Young People’s Publication, United 
Brethren Church. 

Crates S. Johnson, Editor Methodist Protestant Sunday School Publications. 

J. B. Hawk, Associate Editor, Methodist Episcopal Church Sunday School 
Publications. 

Marion Stevenson, Editor Church School Literature, Christian Board of Pub¬ 
lications, Disciples of Christ 

Emma R. Bishop, Associate Editor, Christian Board of Publications, Disciples 
of Christ. 

Gilbert Glass, Editor Sunday School Publications, Presbyterian Church South. 

Dr. J. M. Duncan, Editor Sunday School Publications, United Church of 
Canada. 

Dr. Henry H. Meyer, Editor Church School Publications, Methodist Episco¬ 
pal Church. 

A. Ruecker, Editor Sunday School Publications, Evangelical Sessions. 

E. B. Chappell, Jr., Associate Editor, Sunday School Publications, M. E. 
Church, South. 

Alfred F. Moore, Methodist Book Concern, Cincinnati, Ohio. 

Erie E. Sutton, Adult Helps, Milton Junction, Wisconsin. 

This conference chose as permanent chairman Doctor Henry H. Meyer, Editor 
of the Church School Publications of the Methodist Episcopal Church, and Dr. J. 
W. Claudy, General Director, Department of Moral Welfare of the Presbyterian 
Church, U. S. A., as secretary. An exchange of publicity, promotional and educa¬ 
tional literature between various temperance organizations and the editors of Sun¬ 
day School Publications, was arranged by this Committee, which also worked out 
definite plans for more genuine cooperation between these editors and the organi¬ 
zations. 

Service to Authors and Publishers 

We have been rendering a special service to authors and publishers, revising, 
editing or reading manuscripts for authors, suggesting to them publishers who 
might be interested, proposing to publishers authors competent to furnish books or 
articles on various phases of the liquor problem, and outlining methods whereby the 
markets for such publications might be effectively reached. We have practically 
rewritten many manuscripts, supplying detailed information not easily accessible to 
the authors or correcting errors into which they had fallen through their lack of 
full information on some important details. We have also furnished to many writ¬ 
ers the raw material out of which they have prepared books or magazine articles, 
and have suggested to others original sources of which they would not otherwise 
have known. 

Book Reviews 

The book review service conducted as part of the educational program has be¬ 
come an important feature of this work. These reviews, which cover all new books 

24 


which in any way treat of any phase of the prohibition question, are prepared as 
quickly as these books are published and are forwarded to a constantly growing list 
of temperance leaders, editors, professors and outstanding figures in our national 
life. The requests made by so many that their names be added to this mailing list 
indicate the demand for the new and vital information which it supplies. The form 
in which these reviews are prepared with their lengthy quotation of typical portions 
of the books reviewed, makes possible a very full presentation of the arguments 
offered by authors and makes this material immediately available for use by speakers 
and writers. 

These reviews are issued to many publications including the religious press of 
the country, and are published by a large number of these either in full or in some 
synopsis made by the editor. Since these reviews are written solely from the view¬ 
point of prohibition, it is possible thus to secure publicity for interesting facts which 
are commonly ignored by other reviewers. The following is a list of these reviews 
which have been prepared and distributed during the past two years: 

“This Economic World and How It May Be Improved,” by Thomas Nixon 
Carver and Hugh W. Lester: A. W. Shaw Co., Chicago. 

“Rum, Romance and Rebellion,” by Charles William Taussig: Minton, Balch 
& Co., New York City. 

“Health and Wealth,” by Louis I. Dublin: Harper & Brothers, New York City. 

“The Criminal and His Allies,” by Judge Marcus Kavanaugh: Bobbs Merrill 
Co., Indianapolis. 

“ ‘Boss’ Tweed,” by Dennis Tilden Lynch: Boni and Liveright, New York 
City. 

“Andrew Jackson,” by Gerald W. Johnson: Minton, Balch and Co., New York 
City. 

“Mr. Justice Holmes and the Constitution,” by Felix Frankfurter: Dunster 
House Bookshop. 

“The Challenge,” by William G. McAdoo: The Century Co., New York City. 

“Influencing Human Behavior,” by H. A. Overstreet: W. W. Norton & Co., 
New York.. 

“Liquor Control in Canada,” by Ben H. Spence: Canadian Prohibition Bu¬ 
reau, Toronto. 

“Tammany Hall,” by M. R. Werner: Garden City, L. I. 

“The Constitution of the United States,” by Bertha Meser Haines and Charles 
Grove Haines: F. S. Crofts & Co., New York City. 

“Pressure Politics—The Story of the Anti-Saloon League,” by Peter Ode- 
gard: Columbia University Press, New York City. 

“A1 Smith’s Tammany Hall,” by William H. Allen: The Institute for Public 
Service, New York. 

“American Labor Dynamics,” by J. B. S. Hardman and others: Harcourt, 
Brace & Co., New York City. 

“Constructive Citizenship,” by L. P. Jacks: Doubleday Doran & Co., New 
York. 

“States’ Rights and National Prohibition,” by Archibald E. Stevenson: Clark 
Boardman & Co., New York. 


25 


“Drifting Sands of Party Politics,” by Oscar W. Underwood: The Century 
Co., New York. 

“Political Behavior,” by Frank R. Kent: William Morrow & Co., New York. 

“America Seen Through German Eyes,” by Dr. Arthur Feiler: The New Re¬ 
public, New York. 

“The Story of Human Progress,” by Leon C. Marshall: The MacMillan Co., 
New York. 

“Business the Civilizer,” by Ernest Elmo Calkins: Little Brown & Co., New 
York. 

“Prohibition, Legal and Illegal,” by Howard Lee McBain: The MacMillan 
Co., New York. 

“The Supreme Court of the United States,” by Charles Evans Hughes: The 
Columbia University Press, New York. 

“The New Morality,” by Durant Drake: The MacMillan Co., New York. 

“Prohibition, An Adventure in Freedom,” by Harry S. Warner: The World 
League Against Alcoholism, Westerville, Ohio. 

“Facts and Figures,” by C. F. Tonks: The Temperance Council of the Chris¬ 
tian Churches of England and Wales, Abbey House, Westminster, S.W. 1. 

“Undergraduates,” by R. H. Edwards, J. M. Arten, Galen M. Fisher: Double¬ 
day, Doran & Co. 

“Sceptical Essays,” by Bertrand Russell: W. W. Norton & Co. 

“Anthropology and Modern Life,” by Franz Boas: W. W. Norton & Co. 

“Prohibition Still At Its Worst,” by Irving Fisher: Alcohol Information Com¬ 
mittee, New York City. 

“John Wesley Among the Scientists,” by Frank W. Collier: Abingdon Press. 

“The Decline of the West,” by Oswald Spengler: Alfred A. Knopf. 

“The Making of the Constitution,” by Charles Warren: Little, Brown & Co. 

“Law Observance,” by W. C. Durant: Privately published. 

“Morality in the Making,” by Roy E. Whitney: Macmillan. 

“Group Representation Before Congress,” by E. Pendleton Herring: Johns 
Hopkins Press. 

“Through English Eyes,” by J. A. Spender: Frederick A. Stokes Co. 

“The Ramifications of the Drink Evil in an English City,” by E. Benson Per¬ 
kins : The Temperance Council of the Christian Churches, London. 

“Living in the Twentieth Century,” by Harry Elmer Barnes : The Bobbs-Mer- 
rill Co. 

“Liberty in the Modern World,” by George Bryan Logan, Jr.: University of 
North Carolina Press. 

“Our Economic Morality,” by Harry F. Ward: The Macmillan Co., New 
York City. 

“Hooch,” by Charles Francis Coe: Doubleday, Doran & Co., Inc., Garden City, 
New York. 

“DePauw Speeches at Greencastle,” Ernest H. Cherrington, LL.D., Litt.D. 

“Frontiers,” by Archer Butler Hulbert: Little, Brown and Company, Boston, 
Massachusetts. 

“The Alcohol Problem,” by H. M. Vernon: Bailliere, Tindall and Cox, London. 

26 


“Robert A. Woods,” by Eleanor H. Woods: Houghton Mifflin Co., New York. 

“Middletown,” by Robert S. and Helen Merrell Lynd: Brace and Co., New 
York. 

“Alcohol and Human Life,” by Courtenay C. Weeks : H. K. Lewis & Co., Ltd. 

“Anti-Saloon League Year Book,” by Ernest H. Cherrington: American Issue 
Publishing Co. 

“Give Prohibition Its Chance,” by Mrs. Ella A. Boole: Fleming H. Revell Co. 

“The Illinois Crime Survey,” by Illinois Association For Criminal Justice in 
Cooperation with the Chicago Crime Commission. 

“Prohibition and the Coast Guard,” by Laurence F. Schmeckebier and Darrell 
Hevenor Smith and Fred Powel: The Brookings Institution. 

“Carry Nation,” by Herbert Asbury: Alfred A. Knopf. 

“Temperance or Prohibition,” by Hearst Times Contest Committee. 

“Lobbying,” Edward B. Logan, Ph.D.: The American Academy of Political 
and Social Science. 

“Our Business Civilization,” by James Truslow Adams: Albert and Charles 
Boni. 

Research 

While many forms of research have been carried out in the past two years in 
connection with the educational program, the following are the more important: 

Motion Pictures. Motion picture films based upon Professor Fisher’s books 
have been completed and distributed. The contracts for distribution of these films 
indicate the appreciation they have obtained. 

Cataloging .—Over ten thousand publications treating of the alcohol problem, 
covering over half a century and almost every country and tongue, have been cat¬ 
alogued. 

Standardization .—Research and statistical work on the beverage alcohol prob¬ 
lem is being standardized through the Research Department cooperating with ten?- 
perance leaders and temperance organizations. 

Size .—Hundreds of medical papers discussing alcohol or alcoholism have been 
collected and made available for the use of other organizations such as the Alcohol 
Information Committee. Graphs based upon various phases of the social aspect of 
this question are being made accessible to students of the question. 

Foreign Languages .—Linguists have been added to the staff of the Research 
Department to interpret foreign language material and to correspond with inquirers 
from other countries. 

Information Bureau 

An information service has developed in our Educational Department 
through the continuous stream of questions which have been addressed to us 
not alone from every part of this country but also from many foreign lands. 
This information service has endeavored to carefully document all replies 
.that have been issued, making reference to such publications as are generally 
.recognized as authoritative and not merely as propaganda statements. We 
have paid especial attention to inquiries coming from foreign sources where 
‘the highly sensational and unfounded attacks upon prohibition have been 

27 


disturbing to those who have been following the course of this movement in 
{this country. 

Practically every angle of the anti-alcohol movement has been covered 
in the questions thus raised by correspondents. It is noteworthy that the 
larger number of these inquiries are concerned about the economic effect of 
our prohibitory laws with the following subjects in the order given: Char¬ 
acter and success of law enforcement, sociological results, effect upon public 
health, the moral aspects (including the effect upon crime, the deterring 
quality of new and stringent legislation and the response of youth or the 
churches), the legal problems arising and the extent and character of the pop¬ 
ular sentiment supporting the prohibition movement. 

The necessity of having accurate information readily available to answer 
these inquiries has aided us in the development of a reference library which 
includes not merely publications by organizations interested in temperance 
or by individuals who have made special studies, but official records of States 
and governmental agencies containing practically all the information which 
may be desired on any point in the history of the prohibition movement. 

Action of Federated Groups 

Special efforts have been made in the past two years to extend the scope 
of the educational work rendered by us in joint action with other organiza¬ 
tions. To a very large degree cooperation has been secured from the national 
and state Woman’s Christian Temperance Unions, the Intercollegiate Prohi¬ 
bition Association, the Scientific Temperance Federation and numerous other 
national, state and local groups. The prospects are good for even larger 
cooperative efforts in the coming year by virtue of the recent action taken by 
ithe Conference of Organizations Supporting the Eighteenth Amendment, 
which federation has created a committee on education. 

This committee has been authorized by this conference representing the 
national temperance organizations to inaugurate a joint campaign of educa¬ 
tion with special emphasis on high-class posters. 

The opportunities of our educational campaign have been greatly ex¬ 
tended by the very widespread and growing demand for leadership, sugges¬ 
tions and material on the more modern phases of the fight against beverage 
alcohol. This demand, of course, has been aroused and stimulated by the 
very intensive as well as extensive work of the past two years. Especially 
noteworthy are the responses from public men, professors in our leading uni¬ 
versities, religious leaders, editors of religious papers and Sunday School peri¬ 
odicals and both state and national officials. The expedition with which we 
have endeavored to meet whatever calls have been made upon us has greatly 
increased the value of the service we have been rendering others. Beside 
these, other organizations interested in the maintenance of prohibition have 
at their own request been supplied with a very full and constant service cov¬ 
ering the newest discoveries or significant utterances on the prohibition ques¬ 
tion. 


Special Anniversary Edition of “The American Issue” 

The American Issue Publishing Company in December, 1929, prepara¬ 
tory to the tenth anniversary of national prohibition in January, 1930, pub¬ 
lished a special edition reaching a circulation of 500,000 copies which was 
supplied to regular subscribers to the Anti-Saloon League and also mailed to 
preachers of all denominations, college presidents, deans and professors, 
teachers in the various classes of public schools in the country, libraries, the 
presidents and secretaries of men’s service clubs, and community, state and 
national educational leaders, national, state and public officials, including, 
judges, legislators and administrative officers, Y. M. C. A. and Y. W. C. Ai 
reading rooms, newspapers, religious periodicals, and others. This special 
edition contained a review of the first decade of national prohibition, a brief 
summary of the altering attitude of the foes of prohibition, a news article on 
the twenty-fourth national convention of the Anti-Saloon League, a sug¬ 
gested program for the tenth anniversary Sunday, a study of the government 
sale of liquor in Canada, a page devoted to a very significant portion of Presi¬ 
dent Hoover’s message to Congress touching upon the observance and en¬ 
forcement of prohibition, a special article entitled, “Why An Anti-Saloon 
League?” a review of the anti-alcohol movement throughout the world, a page 
of editorial comment, and a bibliography of significant books upon various 
phases of the alcohol problem. 

Durant Prize Contest 

Early in 1929, at the request of Mr. W. C. Durant, there was edited a 
compilation of some of the manuscripts presented in the Durant $25,000 Prize 
Contest, which was afterwards considered of such value by United States 
Senator Wesley L. Jones that the Senator had this compilation printed in the 
Congressional Record. This was later printed in a government 6x9 docu¬ 
ment containing 90 pages, and included some twenty of the plans submitted 
in that contest, together with quotations from some fifty other plans. 

Through the generosity of Mr. Durant, 25,000 copies of this government 
document were printed and circulated, thus making a valuable contribution 
to the literature on the prohibition question and representing the necessity 
for temperance educational work. In addition to this, at Mr. Durant’s request 
the Department of Education of the League assisted in the editing of the 
large volume of Durant Prize Contest manuscripts, 10,000 copies of which 
large volumes were published by Mr. Durant and distributed among the 
public libraries, the colleges and universities and among temperance, church 
and educational leaders, throughout the country. 

It is conservatively estimated that Mr. Durant, in this way, contributed 
more than a hundred thousand dollars in cash toward the education of the 
public in plans and methods for the better enforcement and observance of the 
Eighteenth Amendment and the national prohibitory law. This, of course, 
was additional to all the educational work in connection with this contest for 
which the organized temperance forces were either directly or indirectly re¬ 
sponsible and was in addition to the perfectly tremendous amount of news- 

29 






paper publicity in every section of the country given to this contest and to the 
publication in the press of a very large number of the plans presented. 

The Sebastian S. Kresge Contribution 

At the last biennial convention of the Anti-Saloon League of America, 
held in Washington, D. C., in December, 1927, in response to an appeal from 
the Department of Education of the Anti-Saloon League, and the World 
League Against Alcoholism, Mr. Sebastian S. Kresge through the Kresge 
Foundation made a subscription of $500,000 toward the educational work of 
these two organizations, designating half of this amount to the Educational 
Foundation of the Anti-Saloon League of America and the other half to the 
educational work of the World League Against Alcoholism. 

Under the terms of this magnificent gift it was specified that the pay¬ 
ments on the subscriptions should be made over a period of five years, $100,- 
000 to be available each year of the five years. Already $200,000 of this 
amount has been provided for the years 1928 and 1929. 

This money has been used during the past two years for purely educa¬ 
tional activities in the United States of America. It has not been used to pay 
salaries of officials of either organization or to care for the regular fixed ex¬ 
penses of these two Leagues but has applied to extra and additional educa¬ 
tional activities which would not have been possible but for Mr. Kresge’s 
splendid contribution. 

This is by far the largest single subscription ever made to temperance 
work in the history of the reform. No one can begin even to estimate the 
far-reaching significance of the special work along lines of publicity, research, 
and education thus made possible. Books have been published, literature 
created and distributed, publicity secured and research work undertaken. 
All these activities not only have aided largely current temperance education 
but have in reality formed a distinct contribution to the permanent literature 
of the temperance movement which will continue to serve the cause of so¬ 
briety in the years to come. 

The detailed report of the expenditures from this fund, which is furnished 
each year to the Kresge Foundation, shows something of the possibilities of 
such a benevolence, while at the same time suggesting the vital necessity for 
such contributions in increasing numbers if the necessary educational work 
along temperance lines is to approach adequacy. 

The demands of the new day in education are such as to require millions 
for this work in the future where hundreds and thousands have been available 
in the past. Mr. Kresge through his generosity has set the pace for many 
other wealthy friends of the temperance cause, whose cooperation, support 
and assistance is needed today as never before. 

William F. Cochran’s $50,000 Gift 

The World League Against Alcoholism and the Educational Department 
of the Anti-Saloon League also received a $50,000 gift from William F. Coch¬ 
ran, of Baltimore. This contribution was made for the purpose of carrying out 

30 


the joint educational program of these two organizations. Mr. Cochran’s in¬ 
terest in the prohibition cause, and especially in the educational phase of it, 
has long been well known. As a member of the Board of Directors of the 
National League, for many years a member of the Executive Committee of 
the Anti-Saloon League of America, and as President of the Maryland Anti- 
Saloon League, he has not only contributed generously, but his active personal 
interest in the cause and his wise counsel has rendered most valuable aid to 
both the state and national work. Mr. Cochran’s $50,000 gift originally was 
to have been payable at the rate of $10,000 a year for five years. By agreement 
with Mr. Cochran, however, the entire subscription was paid in 1929, with the 
provision that one-fifth of this amount, or $10,000, should be used for educa¬ 
tional work in the state of Maryland, and expended through the Maryland 
League. 

SPECIAL EDUCATIONAL WORK CONDUCTED BY STATE 
ANTI-SALOON LEAGUES 

A survey of the educational work conducted during the past year among 
the several state organizations of the Anti-Saloon League reveals the signifi¬ 
cant fact that increasingly emphasis is being placed upon education as the 
major factor of the Anti-Saloon League activities. Definite and specific an¬ 
swers were made by most of the State Leagues to the questions presented in 
the survey. In a few instances estimates had to be made but the estimates 
that were made were sufficiently conservative. 

According to this general survey the state Anti-Saloon Leagues held more 
than 22,500 church meetings and mass meetings during the period covered 
which was twelve months. These same Leagues distributed more than forty 
million different pieces of literature averaging more than three hundred mil¬ 
lion book pages, size 5^4x7”. There were sent out from these State League 
offices, moreover, during the year, more than 2,500,000 letters. The number 
of persons giving their time as salaried officers, assistants, district managers, 
field secretaries, and office assistants in the several states, were 415. This 
number moreover is exclusive of approximately 250 others who gave part 
time or special Sunday speaking services. Probably 90 per cent of the time 
and effort of all these persons was given to educational work. 

These several State Leagues received and expended during the twelve 
months slightly less than $1,250,000. It is conservatively estimated that much 
more than 90 per cent of this expenditure was made for educational purposes. 

As a part of the necessary equipment for State League educational ac¬ 
tivity this survey indicated that in addition to more than 500,000 active cur¬ 
rent subscribers to the work of the State Leagues there were lists of voters 
and other lists in use in the several offices numbering more than 3,500,000 
names. 

While, as indicated above, practically every State League is devoting the 
major part of its effort to educational work including meetings in churches 
and general mass meetings, publication of periodicals and other literature 
regularly distributed, contact by mail and by personal canvass with the nat- 

31 


ural constituents of the League, a number of the states during the last two 
years have been conducting educational work that is out of the ordinary, 
which deserves special mention. 

CALIFORNIA.—An intensive, purely educational campaign, reaching 
the colleges and universities of the state in special gatherings, presenting 
speakers in leading groups of all kinds in the different cities and organizing 
special luncheons and banquets among women’s social club groups for the 
purpose of listening to the truth about the prohibition question as well as 
presenting programs at state church gatherings of different denominations, 
suggests something of the special educational work being done by the Cali¬ 
fornia Anti-Saloon League. 

CONNECTICUT.—Connecticut has majored in the use of motion pic¬ 
tures and public school work, thus bringing to bear influence on the public 
schools that is bound to have an effect on the boys and girls of today who 
will be the men and women of tomorrow. Special attention in this connec¬ 
tion is being given to the young people of foreign extraction. 

DELAWARE.—A special educational program which has been agreed 
upon in the State of Delaware, but which is yet to be carried through, in¬ 
cludes special mimeographed statements to groups of school teachers, busi¬ 
ness men, doctors and other selected groups. These statements are to be 
mailed to each of the members of these groups monthly. 

HAWAII.—Special efforts have been made by the Hawaiian Anti-Saloon 
League during the last two years along educational lines, as a result of which, 
four thousand students of high school age were induced to enter prohibition 
oratorical contests in one year and 82 high school meetings were held, at¬ 
tended by more than 30,(XX) students. One of the most important features of 
the educational work carried on by the Hawaiian League is the annual ora¬ 
torical contest in February of each year. 

IDAHO.—As a part of the special educational campaign in Idaho the 
moving-picture films “Lest We Forget” and “The Transgressor” were shown 
at 160 different meetings in one year. In addition to this a special speaking 
campaign was conducted in the high schools, Sunday Schools and colleges of 
the state. 

ILLINOIS.—A unique educational feature of the work of the Illinois 
Anti-Saloon League has been the use of the broadcasting station WWAE, 
Chicago, broadcasting a message on some phase of the prohibition question 
one hour each week. The Illinois League also keeps continuously in the field 
the moving picture film, “The Transgressor.” 

IOWA.—-Upon the suggestion of the Superintendent of the Anti-Saloon 
League of Iowa the Prohibition Quiz Book was revised and a 64 page edition 
of this book by Attorney Boyd P. Doty was published under the title, “Quiz 
Book—Fundamental Facts Concerning Alcohol and the Constitution,” which 
was used in large quantities in Iowa in the State League’s plan of developing 
an intelligent interest in the subject among high school students through the 
contests that have been carried on in that state during recent months. Under 

32 


this plan Juniors and Seniors in the high schools of Iowa were eligible to en¬ 
roll in the contest, secure copies of the Quiz Book, study them, pass an 
examination in preparation for the county contest. The county contestants 
were made up of the boy and girl obtaining the highest grades in their re¬ 
spective local high schools. The boy and girl receiving the highest grades in 
the county contest were to receive as a reward a trip to Detroit at the time of 
the National Anti-Saloon League Convention in January, 1930, without any 
expense whatever. The educational value as viewed by the department is of 
great significance, for it will undoubtedly mean the study by thousands of 
Iowa high school students of the questions and answers touching fundamental 
facts concerning the alcohol problem and prohibition as a method of solution. 
It will mean further that this information will go into a corresponding num¬ 
ber of homes in Iowa. It will also receive a great amount of attention in the 
local newspapers and will revive the interest of educators in this important 
phase of social science. If the same plans were w r orked out by other states it 
would be of the most far-reaching consequence. 

KENTUCKY.—Kentucky has undertaken to conduct contests along sim¬ 
ilar lines to those followed in Iowa. The same edition of the Quiz Book has 
been used in the hope for similar results to those expected in the contests be¬ 
ing conducted in the Hawkeye state. 

MAINE.—One of the most effective plans for educational work among 
young people and young people’s organized groups, is the one in operation in 
the Christian Endeavor Society in the State of Maine under the direction of 
the State Citizenship Superintendent, the Rev. Frederick W. Smith, who is 
also the superintendent of the Christian Civic League of Maine. 

The outline of the plan followed in Maine includes the organizing of local 
citizenship groups for the purpose of teaching the new voters why and how to 
vote; how we are governed; and the general obligations of citizenship. The 
methods of getting information to the people include study classes, confer¬ 
ences, addresses, debates, posters, bulletins, and oratorical contests. 

Such a program as that presented in Maine, if put into practical opera¬ 
tion in the several states, would speedily bring results, not only in the interest 
of prohibition and its enforcement but also in the interest of good citizenship. 

MICHIGAN.—The Michigan League is constantly using the motion 
picture films, “Lest We Forget,” prepared by Doctor James K. Shields, and 
“Alcohol and the Human Body,” by Dr. J. H. Kellogg of the Battle Creek 
Sanitarium; also the dramatic debate, “Can the Law Be Enforced,” which is 
used practically every Sunday night and on many week nights. 

Another important feature of the Michigan League program is a special 
educational demonstration, lasting one or two weeks in each place, presented 
in vacant store buildings in the heart of various cities. The store room walls 
are covered with Scientific Temperance charts and posters and statements re¬ 
garding the results of laboratory experiments as to the nature and effect of 
alcohol and large quantities of literature are given away to those who are 
attracted by the demonstration and who wish such literature. In connection 

33 



with this demonstration a free motion picture film is shown each evening, a 
representative visits the grade schools and the high schools, speaking to the 
pupils on the scientific emphasis on the alcohol question, and classes from the 
schools visit the demonstration room, where provision is often made for 
regular study periods. 

The attendance at this demonstration averages from 175 to 375 a day, 
according to the city. It is estimated that 95 per cent of those who visit the 
demonstration during the day and evening are men and that 50 per cent of 
these are wet, who say they do not attend church. From three to six pieces 
of literature are given to every visitor, which helps to account for the fact 
that during the year 1928, for instance, the Michigan League distributed over 
five tons of literature. 

MONTANA.—As a part of the special educational work being done by 
the Montana Anti-Saloon League more than 100 addresses were delivered in 
colleges and high schools during one year. 

NEBRASKA.—The Department of Public Instruction in Nebraska be¬ 
came interested in the scientific temperance posters as shown in the Poster 
Catalog of the American Issue Publishing Company, and asked permission to 
use certain of these charts in the official “Course of Study for the Elementary 
Schools of Nebraska” and in the “Courses of Study for Normal Training 
High Schools,” or “Bulletin E, Physiology and Hygiene” published by the 
Department of Public Instruction. Nine of these charts were thus used and 
form a conspicuous part of the up-to-date material in these official publica¬ 
tions. 

Of course, Bulletin E will be used widely in Nebraska and normal train¬ 
ing high schools which are preparing teachers for their work in the schools 
of that state. This very effective presentation of the subject of the alcohol 
question and how to teach it in the public schools seemed so valuable that the 
Department of Education of the Anti-Saloon League of America procured 
from the Nebraska Department of Public Instruction five hundred copies of 
the 33 page chapter on alcohol taken from Bulletin E for distribution to in¬ 
terested groups. 

Moreover, the Nebraska Department of Public Instruction sent copies of 
this Bulletin to the Departments of Public Instruction of all of the other 
states. This chapter has a number of references to material from the very 
latest authorities on physiology, hygiene and the drink question. 

One of the significant features of this whole matter is the growing incli¬ 
nation of educational leaders to use reliable up-to-date material so long as it 
does not smack of propaganda. 

The Department of Education has also collaborated with the State Anti- 
Saloon League of Nebraska in working out a plan being pushed by the State 
Superintendent to carry on oratorical and essay contests in the fifteen colleges 
and universities of the state in order to select two from each institution who 
will be sent to the Detroit Convention in January. The material of our de¬ 
partment is peculiarly adapted to such educational work and the department 

34 



has been keenly interested in helping in every possible way to encourage this 
form of study of the alcohol question in higher institutions of learning. 

NEW JERSEY .—A very valuable contribution to temperance educa¬ 
tional work has been made in the State of New Jersey through the publication 
and distribution of the 90 page vest-pocket pamphlet entitled “They Almost 
Had Me Fooled.” This pamphlet is published under the name of the New 
Jersey Temperance Society. Through the cooperation of the State Anti- 
Saloon League an exceptionally large circulation has been secured for this 
exceedingly valuable pamphlet which contains clear answers to the best- 
known objections to, arguments against, criticisms of, and misrepresenta¬ 
tions regarding, prohibition. 

NORTH DAKOTA.—The special program in North Dakota, under the 
aggressive leadership of Superintendent Thomas W. Gales, included a visit 
to and addresses before the teacher-training colleges of the state which were 
in session during the summer months of 1929. This resulted in requests from 
more than 2,500 teachers for literature, which literature was mailed to the 
teachers of the state about the middle of September. One surprise of this 
campaign was the request by more than one thousand school teachers for the 
catalogues of the American Issue Publishing Company. This campaign en¬ 
listed the interest of the Department of Public Instruction of North Dakota 
and the faculties of the different colleges as well as the teachers in the public 
schools. The newspapers gave considerable space to the news about this 
campaign. It was estimated that this campaign reached and interested prob¬ 
ably 90 per cent of the school teachers of the state. The Department of Edu¬ 
cation of the Anti-Saloon League of America furnished to the State League 
for this important work sets of posters, Red-Bordered Series D. leaflets, 
American Issue catalogues, copies of the tract, “The Value of Temperance 
Education in the Schools of the United States Today,” “Answers to Favorite 
Wet Arguments,” by Ernest H. Cherrington, and the pamphlet entitled “The 
Teacher’s Place in the Anti-Alcohol Movement.” The matter thus furnished 
totaled more than 8,000 copies of seventy-eight different items of literature 
which was distributed in the campaign. 

OHIO.—A special line of educational work started in the Cleveland dis¬ 
trict and now being taken up by the other departments of the Anti-Saloon 
League in the State of Ohio, includes the publication and circulation of special 
educational bulletins and the conducting of debates on week nights dealing 
with the vital questions of law enforcement and law observance. In connec¬ 
tion with these week night debates the representatives of the League are per¬ 
sonally interviewing leading citizens of the communities where these debates 
are held, enlisting their interest and their cooperation and arousing them to 
use their influence where it is now so greatly needed. Thus there are being 
enlisted many leading men and women who have not heretofore been directly 
reached in the League’s program of activities. 

OREGON.—The Oregon League has made a special effort to get the 
truth to the people by the use of hand bills distributed in the various com- 

35 


munities, which not only call the attention of the people to the present prohi¬ 
bition issue but at the same time advertise the meetings which are held in the 
various communities throughout the state. 

PENNSYLVANIA.—Special emphasis has been given during the past 
year by the Anti-Saloon League of Pennsylvania to moving picture exhibi¬ 
tions and addresses in high schools. These addresses in the high schools of 
Pennsylvania have been listened to by more than a hundred thousand high 
school students. 

RHODE ISLAND.—One of the aggressive states along educational lines, 
in proportion to the population and the financial strength of the State League, 
is that of Rhode Island. The program recently put on in that state under the’ 
direction of Superintendent R. P. Hutton, included the distribution of 10,000 
copies of the booklet, “They Almost Had Me Fooled” and 500 copies of 
“Alcohol and the Human Race,” by Hobson. 

This program also includes circulation of monthly reviews of books deal¬ 
ing with the alcohol problem; addresses delivered before conferences, associ¬ 
ations and special groups; special educational paragraphs on postcards mailed 
to pastors, teachers and leaders for World’s Temperance Sunday; 5,000 copies 
of a special educational program for the prohibition anniversary in January, 
1930, for use in church schools, and a general educational program including 
plans for sermons on prohibition, union ministers’ meetings and special pro¬ 
grams connected with the tenth anniversary of the going into effect of the 
Eighteenth Amendment. 

VERMONT.—-Perhaps the most outstanding special contribution to the 
work of temperance education in Vermont has been the service rendered by 
the Superintendent of the Anti-Saloon League in that state in continually 
pressing the campaign for the circulation of the “Vermont Issue.” By use of 
the club and group-appeal method the number of subscribers and readers of 
this official periodical has been increased until the Vermont League periodical 
has the distinction of having by far the largest circulation in proportion to 
state population of all state League periodicals. During the summer of 1929, 
including the months of June, July, August and September, a rather unique 
and worthwhile educational campaign was conducted by Superintendent 
Laing of the Vermont League. This campaign included travel by automo¬ 
bile of more than 10,000 miles. It covered every county in the state, in which 
counties, 207 towns were visited and over 600 interviews were held. The 
contacts made included church leaders, customs men, Federal prohibition 
agents, state’s attorneys, high sheriffs, deputy-sheriffs, town constables, and 
others. This personally conducted educational campaign is the most com¬ 
plete state campaign of its kind brought to the attention of this department. 
The State Superintendent of the Anti-Saloon League of Vermont is also 
Superintendent of Temperance for the Vermont Council of Religious Educa¬ 
tion. Thus there is presented the opportunity for rendering a worthwhile 
service to the more than 500 Sunday Schools in the state. 

36 


VIRGINIA.—Among the outstanding things being done along educa¬ 
tional lines by the Virginia Anti-Saloon League is listed the publishing ol 
monthly scientific temperance Sunday School lessons for the use of such Sun¬ 
day Schools as desire to take advantage of these lessons every month, every 
two months, or every quarter. 

THE FUTURE PROGRAM 

Our future program will have as its basis the enlargement and extension 
of the work we have done in the past two years with the addition as rapidly 
as financial conditions will permit, of other activities for which we have found 
there is a growing opportunity. Among the more important items upon this 
future program is the special effort to place proper reference works on the 
various phases of the alcohol problem in the remaining college and university 
libraries. Out of the one thousand colleges which we had hoped to properly 
equip with this reference material, only 400 have been supplied thus far, leav¬ 
ing 60 per cent of our task for completion in the future. 

Similar material should be furnished to 5,000 public libraries throughout 
the United States. In view of the fact that reports and letters from all over 
the country show the general lack of adequate reference material in these 
libraries touching upon the alcohol problem, it is quite evident that a very 
urgent and pressing need exists. It is to be hoped that those who are con¬ 
cerned about the American effort to develop an alcohol-free civilization will 
see this vital and imperative need and come to our support in the effort to do 
this special piece of work which in itself will be a tremendous contribution to 
the prohibition cause. 

Both reference literature and current literature on the alcohol problem 
should be supplied to high school libraries, to preachers, to the army of public 
school teachers and to college professors. Each piece of literature reaching 
any one of these groups will automatically become available to scores, to hun¬ 
dreds or to thousands. Unless the leaders of modern thought are kept ac¬ 
curately informed in regard to the rapidly changing phases of this issue, we 
cannot influence as we should the movement of popular sentiment. 

One very important phase of our future program includes in constantly 
enlarging degree cooperation with the State Anti-Saloon Leagues so far as 
our resources and equipment will permit. Among a few of the projected 
activities which depend upon the cooperation of state organizations are the 
provision of special programs for holidays or other significant occasions such 
as January 1st, January 16th (the anniversary of national prohibition), Feb-' 
ruary 12th and 22nd (the birthdays of Lincoln and Washington), June 14th, 
(Flag Day), July 4th, September 17th (Constitution Day). The information 
service which we have been rendering to the state organizations is cumu¬ 
lative in character. Each service we render equips us for larger future serv¬ 
ice, since the material prepared in response to each new request becomes 
available for the use of others. This service, we believe, will be developed 
very broadly in the future. 


37 


J 


Among other features of the service which we hope to be able to render 
in increasing volume to the State Leagues are the following: Preparation 
and provision of publicity material; assistance in the organization of essay 
contests; debates or oratorical contests; furnishing material for use by those 
desiring to reply to wet propaganda in order that they may be sure of their 
facts; and a consultation service embracing a wider range, we trust, than this 
type of service rendered in the past two years. 

As an illustration of the type of service we have been rendering in the 
past year alone, one might cite the following summarized report of the work 
done for one State League: Outlining program for year’s activities; prepa¬ 
ration of series of letters soliciting contributions; preparation of form letters 
to be addressed to ministers urging closer cooperation with the State League; 
form letters to pastors presenting the need of proper presentation of the 
League cause from their pulpits; revision of twelve addresses with suggested 
material for strengthening them; suggestion of the type of educational ma¬ 
terial to be distributed; 19 special replies to anti-prohibition propaganda in 
the state press; production of two leaflets and several special articles; sum¬ 
maries of work done by the State League edited for mailing to subscribers; 
frequently repeated research work on various questions affecting this state. 
These services have been rendered to the League here cited as an illustration. 
The value of such service has been increased by the expedition with which 
the service desired has been rendered, the help requested being* furnished 
promptly upon receipt of request. 

Fields of Educational Work 

In order to properly cover the educational field, we have grouped our ac¬ 
tivities in three major classes which might be broadly summarized as (1) 
immediate and popular information; (2) continuing educational work; (3) 
permanent educational literature. 

(1)—To meet the constant and plausibly phrased attacks made upon pro¬ 
hibition by its enemies, it has been of the first importance that we should 
issue through the public press and through such other channels as might seem 
especially suited to the instance, replies to misstatements as well as originally 
constructed utterances upon those phases of the prohibition question which 
at the moment might be engrossing popular attention. Reference has already 
been made to the very widespread circulation of press statements most of 
which have been of this somewhat ephemeral but very important character. 
In addition to these, special articles have been furnished to feature syndicates, 
and to the religious press. Many magazines have requested that we prepare 
for them studies of some special phase of the question. Bulletins for leaders 
or interested students of prohibition both in this country and abroad have had 
wide circulation. 

This publicity work has covered every type of occasional article and has 
reached such a large number of readers that one of the national magazines has 
commented upon the fact that whether a person is wet or dry, his attitude 
toward prohibition has been influenced by our publicity. 

38 


(2) —In addition to this “spot news” or immediate publicity which has to 
be specially phrased to meet the tastes of the average reader of our news¬ 
papers or magazines, we have faced the necessity of a continuing educational 
program which would include the preparation and issue of authoritative and 
detailed information on the anti-alcohol movement to be used by leaders and 
workers generally, the preparation of material especially adapted for the use 
of youth including students in our colleges, the development of discussion 
groups in colleges and universities, literature for foreign land groups, infor¬ 
mation bureau, editorial work, reviews of all books and periodicals treating 
of any phase of the prohibition question, publication of the year book and 
other pamphlets and leaflets, the reprinting of booklets and literature produced 
by others, the distribution of Congressional documents dealing with various 
features of the anti-alcohol movement, the promotion of the use of the radio 
for addresses upon this subject, the production of special films for the use of 
the prohibition or temperance organizations and the encouragement of moving 
picture producers in their promotion of popular sentiment upon prohibition 
and, notably, the completion of the Standard Encyclopedia of the Alcohol 
Problem. 

(3) —The creation of a permanent body of literature on this subject has 
been one of the most important tasks essayed by our program. In the past 
much very valuable material has been allowed to get out of print and become 
unavailable because of the limited number of copies which had been originally 
published. Today we are endeavoring to put into permanent form all ma¬ 
terial which has more than passing interest so that students of this movement 
may find readily accessible to them either through our organization or in 
public libraries data which is invaluable. Closely related to this creation of a 
permanent body of literature is the research and survey work which is being 
done, including not alone original research but also such scientific studies or 
surveys that may be made by properly qualified persons. Care is. being made 
to secure the inclusion only of such material as may be unquestionably au¬ 
thoritative. 

Respectfully submitted, 

Ernest H. Cherrington. 


39 



0 040 055 020 7 



































